Climate change and drought. A summer of bushfires that wiped out somewhere between 5 and 10 percent of the state of New South Wales. A global pandemic that has reached into everyone's life – city and country. How do we survive and recover from disasters that have such devastating impacts on communities and our food systems? We want to know how your farmers market and your farmers have responded to these extraordinary times.
The Federal Government has asked St Vincent de Paul and The Salvation Army to participate in distributing funds as part of the Drought Community Support Initiative Round 2. Up to $3,000 per household is available to farmers, farm workers and farm suppliers/contractors who are over 18 years of age, are Australian citizens or permanent residents, and who … Continue reading Drought support available for NSW farmers – apply before 30th June 2020
We recently published our blog series "How to market your market", walking you through a number of ways you can promote your market (or enterprise) for no or low cost. But that was just a primer. To help you get into the nuts and bolts of actually doing all the things we recommend, you might … Continue reading Loads of free training to help you market your market
From the National Farmers Federation The Federal Government Department of Agriculture, Water and Environment has provided $4m in funding to the National Farmers’ Federation to develop and trial the Scheme. Funding has been made available through the $34m Agriculture Stewardship Package. The package recognises that farmers, as stewards of the environment and as land managers … Continue reading You can help design the Australian Farm Biodiversity Certification Scheme Trial
Probably the most important part of a website is the mailing list. Through your face-to-face contact and your social media, you have the tools you need to get people to sign up to a newsletter. Markets should definitely be doing this and stall holders, if you have the time, will also benefit.
A website is the main event. Getting a website is a big deal, but depending on what you want to do, it doesn’t have to cost a lot. There are loads of free and very low cost resources out there to build something simple yourself.
While farmers markets exist to support local farmers and local eaters, they also support local economy and a big contributor to most local economies, especially regional economies, is tourism. In this post, we look at how review and directory websites can provide valuable exposure for farmers markets at no cost.
Disclaimer: The FMANSW does not receive any payment from any of the resources mentioned in this post. All advice and information is provided in good faith. We do not accept any liability should you experience any financial hardship after following any of our recommendations. In our blog series "How to market your market", we're covering … Continue reading Social media for farmers markets
In our first post in this "How to market your market" series, we covered how to create and maintain a Google My Business listing. While that one marketing tool alone will generate a lot of free exposure, there are some other levers you can pull that Google makes freely available.
Finding customers can be a challenge. Farmers markets and stall holders are often operating on tiny budgets with small teams and limited time. With so many logistics to take care of, marketing – attracting customers – often ends up at the bottom of the pile. But there are a lot of powerful marketing tools available that don't cost a cent and are well worth you setting aside some time to get them set up right.